Brand identity project for Can Tao Yoga, a yoga studio based in Ibiza with plans for future expansion into a yoga apparel line, its own TV channel, merchandising, and a café concept.

The brief aimed to reflect the founder’s personal story, referencing her mother — the original founder of the studio — as well as her more than ten years of residence in Los Angeles. The brand was intended to embody the lifestyle of the city, with the Beverly Hills Hotel as its primary visual and conceptual reference.

Four logo variations were developed, considering their future applications across clothing, labels, television, mobile applications, and other brand touchpoints.