Brand identity project for Meu Gusto, a new takeaway concept specialising in açaí and empanadas, located in the Splau shopping centre and Rambla de Poblenou in Barcelona.

The client’s objective was to translate her Brazilian roots into the brand identity while maintaining a minimalist spatial approach, using materials such as wood and a neutral colour palette to allow the graphic identity to stand out.

All brand elements (Meu, “¡mmm!”, the “g” in Gusto, etc.) were hand-drawn, along with the background shapes inspired by the forms of açaí and empanadas.